The Wedding Business Is Booming, a Short-Term Jolt to the Economy

The Wedding Business Is Booming, a Short-Term Jolt to the Economy

The Wedding Business Is Booming, a Short-Term Jolt to the Economy

The Wedding Business Is Booming, a Short-Term Jolt to the Economy

Marvin Alexander, a makeup artist in New York City who decided to shift from the fashion industry to bridal during the depths of the pandemic, is also seeing lots of last-minute bookings, including from rescheduled weddings. The events are often more modest affairs, with smaller wedding parties and guest lists, in a nod to virus risks.

“I’m starting to see a few people being more comfortable about 2022, even with the Delta variant strong on our heels,” Mr. Alexander said.

On the other end of the spectrum, Magdalena Mieczkowska, a wedding planner, has seen demand in the Hudson Valley and Berkshires take off for big events in 2022. And clients are willing to spend: Her average was typically $100,000 per event, but now she’s seeing some weekends come in at $200,000 or more.

“People were postponing, and now they have more savings,” she said. Plus, vendors are charging more for catered meals and cutlery rentals. “Everyone is trying to make up for their financial losses from the 2020 season.”

Wedding industry experts said they expected demand to remain robust into 2023 before tapering back to normal, as new bookings vie for resources with delayed weddings like the one Ariana Papier, 31, and Andrew Jenzer, 32, held last weekend in Richmond, Mass., a town in the Berkshires.

The couple had to cancel their original June 6, 2020, date, opting to elope instead, but rescheduled the event to Aug. 7, complete with signature cocktails (a bush berry Paloma and an Earl Grey blackberry Old-Fashioned), a dance floor and s’mores.

“We’re calling it a vow renewal and celebration,” Ms. Papier said just ahead of the ceremony, adding it was the couple’s third attempted venue, thanks to pandemic hiccups.

“Third and best,” she said. “We are so excited.”


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