Last week, the chain’s owner, Yum! Brands Inc, revealed that it will be testing an annual salary of $100,000 for managers of select restaurants in the midwest and northeast US.
According to the company, which will be offering the salary to managers at some point this year, the hope is to analyse what effects salary increase has on morale.
“We hope we can evaluate the effect of increased salaries on manager and team morale, restaurant performance, recruitment and retention, and customer experience,” Ferril Onyett, Taco Bell’s senior director of global training and international HR told MarketWatch. “We are constantly exploring new ways to invest in our people, enhance morale and boost recruitment and retention.”
Previously, Taco Bell managers made $50,000 to $80,000, according to a spokesperson, while cooks make an estimated $8 to $13 per hour.
Comparatively, figures from the Bureau of Labour Statistics show that food service industry managers made an average of $54,240 in 2018.
Employees of the taco chain will also be eligible to receive at least 24 hours of paid sick time per calendar year as part of the updated employee benefits.
The decision to offer the six-figure salary and employee benefits comes amid a 50-year low for unemployment in the US, which has seen other companies increase salaries in an effort to attract workers.
In addition to competitive salaries, factors such as social media have also played a part in the public perception of fast-food companies.
The moment in question saw contestant Eve Dubois wrongly answer “chicken” when asked what Popeye’s favourite food was during the Canadian show.
“I thought you meant Popeyes Chicken,” Dubois said before returning back to her family’s podium.
The Independent has contacted Taco Bell for comment.