The author took to Twitter to accuse “life coaches” of “shaming” others, and argued that “endless distraction” cannot cure depression.
She wrote: “If you’re a ‘life coach’ who’s on here implying people are losers if they aren’t learning a new skill/building a brand while on lockdown, maybe stop. People have challenges you know nothing about. Sometimes getting through something is more than enough.”
In another tweet, Rowling added: “Implying that people are lazy or unmotivated if they aren’t knocking out masterpieces daily isn’t inspiration, it’s a form of shaming. If endless distraction cured depression, no rich person or workaholic would ever have killed themselves. Sadness and anxiety aren’t weaknesses, they’re a natural human response to difficulty and danger.
“Allowing ourselves to feel what we feel, and acknowledging that we have good reason to feel that way, is a better route back to good mental health than beating ourselves up for not being superhuman.”
The website is aimed both at first-time readers and longtime fans of the Harry Potter book series, who might want to “feel the warmth of the fire in the Gryffindor common room or a much-needed hug from Mrs Weasley”.