Production in Georgia was responsible for an estimated $9.5bn (£7.8bn) in economic impact last year, according to the state, so there is plenty at stake.
“We’re seeing studios and talent considering the social impact of being more particular in picking the place where they shoot,” said Adrienne Willis, executive and artistic director of Lumberyard Centre for Film and the Performing Arts in Catskill, New York, about two hours’ drive north of New York City.
Ms Willis said she is trying to attract productions to her facility by drawing a contrast between the new “foetal heartbeat law“, set to take effect on 1 January, and the fact that Lumberyard is run by a woman.
She said the number of enquiries she has received has tripled since May, when Georgia governor Brian Kemp signed the legislation into law.
But the abortion law puts it in opposition to the more liberal entertainment industry, which finds itself increasingly at odds with state legislatures that have conflicting political agendas.
Several studios, including Disney, lambasted Georgia for the legislation, but few have announced that they are moving out.
“Georgia continues to be the most advantageous place in the country to create compelling stories,” Lee Thomas, deputy commissioner of the state’s Department of Economic Development, said in a statement. “We have crews that are trained and experienced, landscapes with incredible diversity and studios that have housed the most successful productions in the history of film.”
“If you are a content creator and want to work in a state that allows you to maximise your budget and return on investment,” Mr Thomas said, “Georgia has been and continues to be the No 1 place to be.”
About 40 US states offer financial incentives to attract production.
In April, Mr Murphy met with studio executives in Southern California “to make the case for choosing New Jersey over anti-choice states,” he said in a tweet.
In an interview, Mr Murphy said Netflix will shoot zombie scenes in a shuttered Atlantic City casino in New Jersey; Steven Spielberg is filming parts of a West Side Story remake in Paterson. It is unclear whether the projects would have used Georgia instead, Mr Murphy said.
“It speaks to values,” he said in the interview. “We believe that’s increasingly important to decisions that families make as to where they’re going to live, that businesses make as to where they’re going to put their flag and where film and television and talent want to feel comfortable working.”
Mr Murphy said he is talking to three studios about potentially building a new sound stage in New Jersey.
Joe Bessacini, of Cast & Crew Entertainment Services in California, who advises production companies on film incentives, said the biggest beneficiary will be New Mexico.
The state recently doubled its financial-incentive cap, and Netflix and NBC Universal have promised to spend at least $1bn and $500m, respectively, in New Mexico over the next decade.
Disney, Apple and AT&T are among the companies bringing new streaming services online later this year. That has increased demands for facilities, with many locations already at capacity. One study by FilmLA showed that production locations in the Los Angeles area were almost full.
“There’s so much content that’s being chased by all the different companies,” said Todd Christensen, director of the New Mexico Film Office. “It’s creating an environment where there’s a lot of work.”
Georgia became the centre of US filmmaking thanks to a tax credit of as much as 30 per cent on qualified spending without limit.
Last year, a record 455 film and television productions were responsible for more than 92,100 jobs and nearly $4.6bn in wages in the state, including indirect jobs and wages, according to the Motion Picture Association of America.
Some civic boosters, however, are not joining the competition for disgruntled productions.
The Washington Post